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Using Micro Niche Finder
A Review of Micro Niche Finder for Niche Market Research
Micro Niche Finder is a program that
integrates several keyword tools and databases on the internet. As the
name implies, the purpose of Micro Niche Finder is to make it easy to
find long tail keywords and corresponding market niches. How well does
Micro Niche Finder fulfill its purpose?
Given a keyword to
look up, Micro Niche Finder uses the Google keywords tool to create a
spreadsheet of related keywords, their local and global search counts,
histograms of their local searches over the past year, and Google
AdWords cost. The local search counts are the numbers of searches during
the last month at the Google search locale, e.g. the United States, and
the global counts are an estimate of the average number of searches
world wide for the phrases. Additional columns, not initially filled in,
are for evaluating the level of competition:
(1) the number of
web pages containing precisely that keyword phrase,
(2) the
availability of domain names with that keyword,
(3) an estimate
of the fraction of searches made with the intention to make a purchase,
(4)
the strength of competition, and
(5) an average number of back
links to pages on page one of the Google search results.
The
spreadsheet can be sorted into increasing or decreasing order by the
values in a column. Rows can be marked for deletion. Normally the first
thing you would do with a spreadsheet is delete the rows with too few
searches and whose keywords have an irrelevant meaning.
Normally
the second operation is to find the number of pages containing the
keyword as an exact phrase. This can be done in the background. Micro
Niche Finder uses the Google search page for this information. The
number of exact matches is one estimate of the amount of competition for
the keyword, so you typically delete all rows (keywords) with too many
competing pages.
The Strength of competition, also available
through a Google search, is a count of the number of pages optimized for
the keyword, i.e. containing the keyword in the title, in the page URL,
and as anchor text in links pointing to the page. Pages optimized for
the keyword all these ways indicate intentional competition for the
keyword, and again, keywords with high values should be deleted. Micro
Niche Finder marks the keywords green, yellow, or red to indicate easy,
harder, and crushing levels of competition.
The commercial
intent, accessed from Microsoft, indicates the fraction of searches
with an intent to purchase. For
web sales, you should go for the higher values (or seek to attract more
traffic). You can delete
keywords with too low a commercial intent.
The measure of
back links is relatively new in Micro Niche Finder. High values would
argue that established, widely referenced pages have a decided
advantage, and you may not get to page one of the search results even
if the competition is otherwise moderate.
Click on a keyword, and
Micro Niche Finder offers you help in finding affiliate products and
exploiting them. You can search for affiliate products at Clickbank, at
Amazon, or through a Google search. You can search for aa available
domain name with the keyword, important for creating a commercial web
site. You can search for ezine articles or unlicensed content to provide
quick content for your web site. Once you have found a viable keyword, Micro Niche Finder helps
you convert it into an income flow.
It should be clear
that all this information is valuable if you are intending to attract
traffic to your web site, and especially if you intend to do niche
marketing.
Micro Niche Finder is not without problems. In the
most recent version, 4.6.4, I
have four major annoyances with the software: (1) the sort key is
limited to a single column, (2) the ability to filter, i.e.
automatically select, rows in the spreadsheet is restricted to examining
the values in a single column, (3) filtering replaces the results of
an earlier filter rather than refining them, (4) calculating the measure
of back links cannot be performed in the background.
Moreover I
have found these implementation problems:
(1) Sometimes the background download
creases running and needs to be restarted.
(2) Sometimes
when Micro Niche Finder tries to display a new page, it cannot find the
page.
(3) Printing the
spreadsheet does not show the values returned by the most recent
searches. You have to exit Micro Niche Finder and restart it first.
Fortunately,
upgrades become available frequently, so the problems may soon be
fixed.
Micro Niche Finder is not irreplaceable. You can look up
all this information yourself, but if you are doing frequent searches,
you will save much more in time and tedium than the approximately $100
cost of the software. I have come to rely on Micro Niche Finder for my
long tail keyword searches. I highly recommend it to anyone doing web
marketing or search engine optimization.
Micro Niche Finder tutorial, videos, and other information
Here we have a quick video overview of Micro Niche Finder. Below that are links to a video tutorial on using Micro Niche Finder for niche market research.
Micro Niche Finder -- Running With Dog Scissors masonworld November 13, 2009
Here is a video tutorial on using Micro Niche Finder for Niche Market Research
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