Ezine Articles
How?
Long Tail Keyword Research
Long tail keyword tools are essential for small web entrepreneurs. You cannot compete for the most searched keywords -- by now they have insurmountable competition. You must put together collections of micro niches which you can dominate. Each niche needs keywords by which people can find it. You need to do long tail keyword research to find those niches of low-competition keywords.
You need to find a large number of keywords, the number of searches for them per day or month, and the amount of competition for the keywords. The competition, at minimum, consists of all those web pages containing the keyword. More detailed information would include the number of pages optimized for the keyword. You can get all this information for free on the web, from Google; although, there is software available that automates the process for you.
As a long tail keyword finder, you can use the Google keyword selector tool , which suggests many low competition / low search volume keywords. You will find it at: https://adwords.google.com/select/KeywordToolExternal
When you type in a keyword into the Google keyword selector tool, it suggests related keywords and gives you a downloadable spreadsheet of their search frequencies, and AdWords competition.
Remove from the spreadsheet the irrelevant phrases. Sort the remaining keywords by decreasing search frequency. Set aside those keywords with too few searches, perhaps less than 210 searches per month (7 per day).
You can use some of those keywords you set aside to sprinkle into ezine articles. Keywords with very low competition may bring the article to page one of Google. It may be worth the effort of putting the keyword in a sentence somewhere, even if the searches are too few to justify optimizing an article for.
Next you use the Google search page. It is not usually thought of as a long tail keywords tool, but you use it for two competition searches. Do a Google search for the keyword in quotes to find the number of pages containing those keywords as a phrase, that is, adjacent to each other. The first page of the results gives an estimate of the number of pages containing the phrase. Do not search without quotes -- that counts all pages containing all the words in the keyword phrase even if they are not close on the page.
You can cut the keywords with too many exact matches from your list. Your pages will be lost in the clutter if you try to compete for them. What's too many? Everybody has their own limit, but I have heard recommendations of somewhere between 25,000 and 35,000.
The next step of long tail keyword research is to find the number of pages optimized for the keyword, and you can find the number of pages optimized for a keyword by a Google search. A page is optimized for a keyword if (1) the keyword is embedded in the URL of the page, for example in the domain name or in the page name, (2) the keyword is in the page title, or (3) the keyword is in the anchor text of one or more links pointing to the page.
You tell Google to return the pages with these optimizations by searching for intitle:"keyword", inurl:"keyword", and inanchor:"keyword". Delete the keywords with too many competing, optimized pages, more than 50 or 100, say. (You can find information on advanced Google query operators at http://www.google.com/intl/en/help/operators.html )
Pages optimized in all three ways are serious competition. Not only do those optimizations tell search engines that the page is relevant to the keyword, but they indicate that someone is consciously trying to compete for the keyword.
If you want to sell to the people searching with these keywords, it would help to know if those people intend to buy. You can check their "online commercial intention" (OCI), at least estimates of their OCI, from an algorithm that some people at Microsoft have trained -- there are questions about the methodology and assumptions used in this tool. Give the tool a keyword and it gives you a fraction between zero and one. Zero means the search seems to have no commercial intent whatsoever, and one means the people searching seem intent on buying NOW. The fraction indicates a kind of confidence level in the answer. It does not indicate a fraction of the people intent on buying. In experiments, the average value returned for non-commercial keywords was about 0.2, and the average for commercial keywords was about 0.83. Fractions near 0.5 had a high rate of incorrect classifications. Many people who intend to sell delete those keywords with an OCI less than 0.6 or 0.7. The calculator is on page http://adlab.microsoft.com/Online-Commercial-Intention/
By using the Google keyword selector tool, the Google search page, and optionally the MSN online commercial intention page, you can do your own long tail keyword research for free.
’)Digg
Delicious
Recommendations
To Submit Articles
To Find Keywords
To Find Keywords For Free See our page on the Google Keywords Tool.
If convenient, when I mention a product or service, I include an affiliate link to it. That means, if someone clicks on the link and makes a purchase, the vendor pays me something out of their advertising budget. I'd be foolish not to. Here is how my affiliate links work.
