Ezine Articles
How?
Improve Website Traffic
Six Tips to Build Unique Web Traffic
Web site traffic alone is not usually enough. Unless your business can thrive on just a few customers coming back repeatedly for the same products, you need to get unique web site traffic to attract enough customers.
You can measure web site traffic as the number of page views or the number of unique visitors. The web server can easily count the page views, the requests for a page.
Unique visitors are not the number of distinct, real human beings who view the page during a month. That you can never be sure about. But you can measure the number of distinct IP addresses requesting a page. The web server or some other data gathering system can keep the addresses in a data base.
Google Analytics keeps track of page views and unique visitors, along with a great deal of other information.
The count of IP addresses isn't perfect. There are service providers that change the IP address of a single computer frequently.
The best way to attract unique visitors is to widen the population from which they come. You can do this by
1. ranking high in the search engine placements for a large number of keywords, so that many searchers will be able to find you.
2.having links to your pages scattered around the web, especially at respected sites. Presumably it is not one person finding the many links to your page and clicking on them.
You can get both simultaneously: the more links to your page, the higher it will be its search engine results placement.
Here are six tips for how to generate unique web site traffic:
Tip 1. Post comments on blogs and forums and including web site references in the signature line. This can bring you click-throughs, but its usefulness for improving page rank may be past. Too many people are posting thoughtless drivel just to get a back link, so blogs and forums have begun automatically inserting rel="nofollow" into signature line links. This tells the search engines that the site does not endorse the page, that is, not to confer any rank on the page.
Tip 2. Post videos at YouTube or other sites. These must be accompanied by a link in the text description of the video, preferably in the first line so viewers can see and click on it without having to expand the description.
Tip 3. Post pages at Squidoo or some similar site with links back to your web pages. Squidoo lets you insert interactive elements to increase the enjoyment of the visitors. For example, you can let them see the videos you posted at YouTube. Squidoo makes their money on AdWords and other advertising revenue, and you get a share.
Tip 4. Publish viral reports -- documents offered free or free for a sign-up containing links to your site -- in hopes they will spread widely over the web.
Tip 5. Submit ezine articles to article directories. The articles" "resource boxes" contain links to your pages. They give you back links -- if the directory publishes the article. A high-ranking, well-respected directory, confers respect to your page. Since other people get to publish your article for free as long as they keep it intact, bloggers reusing the article give you more back links. Wide-spread postings on the web give results similar to viral marketing. Be careful to avoid the article directories that betray their contributors by using "NOFOLLOW" links in the resource boxes.
Tip 6. Submit articles to article directories via such services are Unique Article Wizard and Submit Your Article. These services submit variations of the article to hundreds of directories and blogs simultaneously. (You have to supply alternative paragraphs that are interchangeable.) Without these variations, all the articles would obviously be duplicate content, and the search engines would only index only one of them. If they all get indexed, they all contribute to your page rank.
To get unique web site traffic, you can spread links to your pages around the web and simultaneously increase your page rank for relevant search terms. We have looked at six ways to do that, all of them free except for the last, submitting to hundreds of directories via article submission services.
Ezine Article Submissions as a Web Site Traffic Generator: Ten Tips
The best web site traffic generator is to have the search engines recommend it to people who type relevant search terms. Helping the search engines make that recommendation is called search engine optimization. Ezine article submission to article directories spreads links around the web and helps convince the search engines to make that recommendation. Here are ten tips on how to integrate ezine article submissions into search engine optimization.
The purpose of search engine optimization is to move your pages to page one of search engine results for particular keywords. The most important factor in high search engine result placement is having a large number of back links (also called "external links") to your pages spread around the web, which contain your keywords in the "anchor text," that is, the clickable text in the links. The presence of links tells the search engines that your pages are important, and the anchor text tells them what keywords your pages are important for.
Ezine article submission is a good way to get external links to your pages. The articles appear in the article directories you submit to. By submitting, you give people the permission to republish your article for free if they do not alter it. Those republications also give you back links. The last paragraph of your article, called the resource box, contains links to your web site. It brings direct web site traffic from the click throughs. It is also an indirect web site traffic generator by raising your pages' search results placement.
Here are ten tips for using ezine article submission as a web site traffic generator:
Tip 1. If you are submitting to a limited number of directories, do not submit to one that uses a plain-text resource box, that is to say, one that restricts your links to be a URL in all of its http://... glory. Similarly, do not submit to an article directory that puts rel="NOFOLLOW" into the links in your resource box. These tell the search engines not to use the link to promote your page's rank, defeating the purpose of using articles for search engine optimization.
Tip 2. Optimize each page you are promoting for one main page keyword and at most two secondary keywords. Consider using one keyword as the topic of the page and a second as the benefit to the reader. Choose keywords with a reasonably large number of searches but not insurmountable competition: Make sure that the keywords have enough searches that if you get to the top of the search results, you can get a useful amount of traffic. Make sure that the keywords have low enough competition that your pages actually can get to page one of the search results.
Tip 3. Use an ezine article submission service (for example, Submit Your Article or Unique Article Wizard) or software package that submits unique versions of your article to hundreds of directories. These unique versions are the result of mixing interchangeable paragraphs or sentences. You guarantee that all the randomized articles are still well written by writing semantically equivalent versions yourself. Search engines ignore duplicate content, so non-identical versions of your articles give you more back links. Submitting unique versions of your article to hundreds of directories is a great web site traffic generator. Submitting a single version is mediocre alternative.
Tip 4. Make a list of anchor text to be used in links to the page. The main and secondary keywords are on the list. Add some other semantically related keywords. You want some diversity to make the links look authentic. Identical text does not look like people independently chose to link to you. Use the alternative anchor text in your articles' alternative resource boxes.
Tip 5. Choose to supply alternative paragraphs rather than alternatives of some of the sentences, if the submission service gives you a choice. A paragraph gives you space to reorder and replace words. Replacing minor words, such as pronouns, articles, prepositions, and conjunctions, probably will not fool the duplicate content detectors. Look at the Google search results page. They show in a lighter font the words they are ignoring in the search term. They probably strip out the same words when looking for duplicate pages.
Tip 6. Optimize the article for keywords with fewer searches but less competition than the web pages. If the keyword has less competition and more searches than a web page, the keyword deserves a web page of its own. If the article keyword has too much competition, it will not get to page one of search results.
Tip 7. If you put some keywords with very low competition in the article, they may bring the article to the top of the search results. There will not be much traffic from them, but it costs you almost nothing.
Tip 8. Have your article's titles state both a topic and a benefit, for example: "How to [benefit] by [topic]" or "How to [topic] So You Can [benefit]." This allows you to use keywords for both the topic and the benefit and getting search engine placement for both.
Tip 9. Include the main article keyword in every version of the title, of course. That is part of optimizing for a keyword. Create alternate titles that include low-competition keywords in addition to the main keyword, just so that they have some reasonable number of searches. The alternate titles gives you a chance to show up for those searches. These keywords would not be worth writing an article for, but an alternative title costs you almost nothing.
Tip 10. Create alternative HTML resource boxes using different anchor keywords for the pages you are promoting. Do not link to a single page more than once in a resource box. What counts more with search engines is the number of pages linking to your page, rather than the total number of links. You get more mileage out of your resource boxes by promoting different pages at your web site.
Ezine article submission is an inexpensive, effective web site traffic generator, but remember that article SEO is built around the effective use of keywords. You need to consider both the keywords for the pages to which you wish to bring traffic and for the articles you are writing to build back links. These ten suggestions should help you use ezine article submission effectively.
Guest Article:
How To Generate Free Website Traffic FAST
It goes without saying that if you don't have website traffic, the other components of your web business can't work very effectively. Without eyeballs on your sales letter, you won't make any sales!
There are many ways to generate fast free website traffic, but many of them aren't readily available to the average, lesser-known marketer.
Joint ventures are an excellent way to get tons of others to send you there traffic. However, joint ventures hinge upon relationships/connections, and many of the people with the most traffic have tons of their own products to promote. Those who own large lists are also approached about joint ventures so often that they may have commitments that extend out past six months.
If you do have a large list, getting immediate traffic to your website can be as simple as sending a compelling email. However, it takes time to build a quality list. It also takes time to build strong relationships and trust with your list members.
Another one of my favorite ways to generate lots of free traffic is by creating an inexpensive product and then allowing others to selling it and keep 100% of the profit. However, that does require a product on a really hot topic, and you still have to recruit affiliates.
You are also giving away 100% of the money on the sale (sacrificing early profits), and your goal there is not so much traffic but to build a list. I do often do this, using a script called Rapid Action Profits, which deposits proceed from the sale directly into my affiliates Paypal accounts while adding the new subscriber to my list automatically.
However, for generating traffic that is free, fast, and even long-term, I recommend creating lots of content and putting it in the path of the search engines. In fact, I often do this when I'm launching a new product, or even promoting a new affiliate product. Here are the down and dirty steps that I take:
1) Do your keyword research, striving to identify the "buying keywords" that your target customers are using. One easy way to do that is to use the "Google External Keyword Tool" to research which keywords get the most searches. This tool is free to use, and will also suggest related keywords to you.
What you are looking for is evidence that people are searching on a given phrase, and that those people are spending money. The Google External Keyword Tool will tell you this.
You can also enter a keyword phrase that you plan to target into the regular Google search box, and look at how many Google AdWords ads display on the right side of the page. These are people paying for each click from people who search on that term, and then click through to their sites. Presumably, they wouldn't pay for those clicks unless these customers were spending money.
2) Use your target keywords to craft titles for 20 articles. In addition to the keywords make sure that your title also promises some benefit. The article title is what's going to get you the most traction in the search engines.
3) Actually write those 20 articles. They can be as short as 400 words. If you have trouble writing, go to several of the bigger article directories and read what others have written on the topic. Also Google the keyword and look at what experts have had to say on the topic. Then write the articles.
If you are still stumped, simply plug your mike into your computer and then talk about the topic. Most of us are certainly good at talking. Record your thoughts then go back and organize them and you have an article (or several articles).
Add a resource box to the article that tells the reader to go to your site for more information, or resources (your product) on the topic. When linking back to your site, use your keyword as the anchor text where permitted.
4) Turn each article into a video. The simplest way to do this is probably to put your main points on PowerPoint slides. Then as you read your article, flip through the slides, and record it using Camtasia screen capture software. As easy as that, you have a movie.
5) Turn each article into a podcast (an MP3). Just read the article and record it using software built right into your computer. You can also download free recording software for tons of places on the internet. One of my favorites is Audacity.
7) Write several press releases using the article titles as your topic. Here you need to get a little creative, but as an example, for this article I would use, "Website Traffic Expert Reveals How To Generate Free website Traffic Fast."
These press releases are being written for SEO purposes, so the exact wording is not so critical. You are going to share several point in the press release and then you are going to link to one or two websites that you want to call attention to. Your links will use your keywords as the anchor text.
8) Submit these articles, videos, podcasts, and press releases to article directories, video sharing sites, podcast aggregators, and free press release sites. Since I do this for numerous products and projects, I use an automated submission site. Being a very prolific writer, I have weeks when I may do 20-40 articles (while still running my web business).
9) "Rinse and repeat!" What happens over time is that you'll soon have so much content in cyberspace that you'll achieve critical mass. At that point you'll rank for your most important keywords as well as lots of longtail keywords. At that point, you'll be amazed at the traffic.
To speed up the process you can also post your articles to an optimized WordPress blog that's been configured to "ping" RSS aggregators, social networking sites, and bookmarking sites each time that you post. If you don't know how to do that, it's beyond the scope of this article, but most webmasters familiar with WordPress can set that up quickly for you. WordPress is very simple, yet very powerful.
There you have it, "How to generate free website traffic fast!" Yes, there is work involved, but when you see the results, you'll know that it was well worth it.
Willie Crawford has been marketing online for 13 years, and used article marketing most of that time (writing over 1500 articles). His favorite tools for automatically distributing his articles, videos, podcasts, and press releases is the automated submission site: http://EasyPushButtonTraffic.com
Source: http://www.submityourarticle.com
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